Journal 5: Ideas for Team 1

As the team leader for Team 1 (really, why would we change our name? We’re literally #1! Beth suggested “Team Awesome” as a possibility, but we decided to let our “random” ranking speak for itself), I am very pleased with our members’ willingness to commit to the project.

We held our first meeting outside of class time on Tuesday, October 11, allowing us to brainstorm some ideas before Holly came to class, and also to establish a sense of community. The atmosphere was very open and productive; one member (not me, in case you were wondering) brought two logos to the meeting as a springboard for sharing ideas. I was pleasantly surprised at everyone’s good attitude and prompt arrivals – I can honestly it was one of the most efficient and enjoyable meetings I’ve ever attended.

After sharing the ideas we had written down to present at the meeting, we decided to create a collection of Google docs for the project. I uploaded all of the files created to date, but as I’m new to Google docs, I’m still wading through the process of adding editors and getting used to the user interface. However, it looks like a promising tool, especially when augmented by our scheduled face-to-face meetings on Tuesday evenings.

As a group, one of our biggest concerns is the logo. The logo, or some part of it, will be featured on every piece of our package. We originally toyed with the idea of changing the font used for “Sydney’s,” but after class on Wednesday, Holly specifically mentioned how much she likes that particular font. Instead, I think we should focus on creating contrast in the logo using a striking accent color (Redskins red, primarily).

Another idea I had for the logo is to change the font and format of “the local’s bar.” The current logo has three capitalization patters: “Sydney’s” uses a capital and lowercase, “the local’s bar” is all lowercase, and “TAVERN” is all in capitals. I would like to leave “Sydney’s” and “TAVERN” as they are, but change “the local’s bar” to “The Local’s Bar” to give the logo a sense of unity.

One final idea I have for the postcard and/or flyer is to use the beer graphic (on one of the business card designs) as a large watermark in Redskin red. I liked the use of watermarks in NDDB as a unifying and fun design element. I think incorporating them into our package will add visual interest to our documents while still looking professional.